TOENEC is a big group of companies specializing in infrastructure projects to buildings.
They seeks a Character that can be used in all of their communication materials and events to project a more friendly persono than a big cold corporation.
The proposed Character is that of a beaver. It is a natural choice as beavers are known to be hardworking and skillful in building and creating homes. TOENEC-KUN is the Character name adorning the uniform color of the corporation.
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