Character design for a unique town which is home to fireflies

Character design for a unique town which is home to fireflies

Nomura is developing a town area that has dedicated a park that is home to fireflies.  The water is clear there and attracts firefly breeding.

In an effort to promote this unique part of the town, they have asked for a character design of a firefly.

The design solution takes a simple form that can be executed in many ways.  The Yellow bottom half acts as a lighting, similar to the firefly itself.

The first idea is that it can be a lantern with kids carrying this lantern around the park, much like a firefly itself.  The second execution using the same design can be an LED light - small version can be string like Christmas lights and larger version of about 15cm could be use for home mood light decoration. The Third execution can be an artist collaboration version where 30cm version produced in white plastic which can be painted over and be seen with or without lighting. The customed designs can be used for events inviting from both professional to the kids living around the area. The fourth execution is naturally creating a mascot addding legs to the current design.  Of course there are also endless merchandising items that can be produced using this character.