Bates went from a global outfit to one that is specialized in Asia. Often mistaken as One huge market that you can just plug in any global work, Asia is actual made of very vast different culture as well as market development, hence sensitivity and understanding of each market is necesarily to be effect in communicating or branding in this growth market. One common thread across this huge market is RICE. Hence the logo used rice to represent this diverse group of countries. Yet rice might be common, the usage of rice and type of rich differs. The work includes a broad area of work from logo design to interior of office and also communication materials which was specially design packs of rice from each country as a DM piece.
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